e-Commerce Platform of Integrated Circuit and Electronic Components

Types of Information We Collect From You

Personal Information:

you become a registered user, make a purchase, or request information from Southchips, your (1) name (2) shipping/mailing addresses (3) phone numbers (4) email addresses (5) IP addresses (6) financial and credit card information (7) fax number, and other information may be included in our customer file

Non-personal Information:

This includes all non-personal information other than Customer Personal Information, such as (1) cookie information, pixel tag information, and other digital behavior about users (2) the pages users request or visit (3) the frequency of user requests or visits (4) search terms (5) user geo-coordinates, and other location data

Methods of Collecting Information (not meant to be exhaustive)

1. When you create and maintain a user account. 2. When you make purchases and maintain user transactions. 3. When you request information or submit a question. 4. When customizing the content users see, access, and/or use on the website. 5. When providing user access to and use of the website through a personal computer or other devices. 6. When users participate in surveys, sweepstakes, contests, or promotions on the website.

Use and Sharing of Collected Information

We may use user information for several purposes, such as: 1. Simplifying the user experience by not requiring repeated entry of information. 2. Sending user updates and promotional/advertising materials, including newsletters, daily deals, order information, shipping status, and targeted services or offers. Users can update their account settings on the website to stop receiving such materials. 3. Sharing information with our parents, subsidiaries, and sister companies. 4. Sharing information with third parties that assist with the website, following our instructions and not retaining, sharing, storing, or using identifiable information for any other purposes. 5. Sharing information with credit reporting agencies. 6. Sharing information if reasonably necessary to protect legal rights, property, safety, or security, address fraud or technical issues, comply with legal requirements, or act in urgent circumstances. Information may also be shared in connection with actual or potential business transactions involving Southchips. 7. Using information to develop, customize, and deliver website content, improve functionality, support and maintain the website, inform users about new products and updates, and assist users in solving problems when errors occur. We reserve the right to de-identify identifiable information for any purpose. Except as described in or permitted by this Statement, we will obtain user permission before sharing identifiable information with third parties.

Cookies

To ensure proper functionality of certain parts of the website, cookies are utilized. A cookie is a small data file transferred by a website to a user's computer's hard drive. The website sends cookies when users visit, make purchases, request or personalize information, or register for the website. Cookies help Southchips Limited, among other things, determine popular areas of the website, track user activity, and provide targeted information or advertising. Users may modify their browser preferences to accept, be notified when a cookie is sent, or reject cookies. However, rejecting or limiting cookies may impact the user's ability to use the website.

Information From Your Computer

Southchips Limited, or its third-party service providers, may collect information about your computer, including the browser, operating system, IP address, country and geolocation data, date and time of visit, whether you are using a mobile device, referring websites, search engine queries, visited website pages, and your activities on the website, such as viewing images, videos, or other embedded media. Some of this information may be collected using cookies. It is used to improve the website and its content, gather demographic data, identify trends and statistics, diagnose server problems, and administer the website. The information may also be used to provide you with information and advertising regarding our products and services.

Site User Disclosures to Third Parties

We are not responsible for any information that users disclose to third parties through the website.

Links, Embedded Content, and Buttons

The website may contain links to other websites, embedded content related to other websites and services, and buttons from other websites and services, including social media platforms like YouTube, Facebook, Twitter, LinkedIn, and Google+. Some of these third parties may use cookies or other tracking devices to collect and track information about you. We are not responsible for the privacy practices or content of these websites or their data collection practices. Please review the privacy policies of these websites when providing personally identifiable information or to understand what information they collect from users.

Security

Southchips Limited takes commercially reasonable steps to protect data, particularly financial information, transmitted through the website. However, we cannot guarantee the security of any information transmitted over the Internet or stored on any storage device. We will not be held responsible for unauthorized access or illegal use of information, including identifiable information, or for any access resulting from unauthorized use of user account or login information or due to user failure to secure their username, password, or customer ID.

Children's Information

The website is not intended to collect personally identifiable information from users under the age of 13. If you are a parent or guardian and believe that information regarding a child has been collected through our website, please contact us.

Consent

By using the website, you consent to the use and storage of your personal data, including identifiable information, wherever Southchips Limited operates, including countries outside your own. If you have any questions about this Privacy Statement and the information we collect, you can contact us at the provided address.

Business Transfers

In the event of a merger, acquisition, bankruptcy, reorganization, sale of assets, or change in ownership or control, your information may be sold or transferred as part of that transaction.

Changes

We may change this Privacy Statement periodically. The most current version will govern our use of your information and will always be available. We encourage users to review this Statement regularly. We reserve the right to send notice of any changes to this Statement via email or other delivery methods. By continuing to use the website after any changes, you accept the revised Statement.

Privacy Policy